SPECIAL EVENTS

COMMUNITY EVENTS

Facilitated over 130 community events in 8 different markets. I helped create branded booth and swag kits, simplify set-up and maintain the brand vision. In 2017, community events drove in an average of 51 percent more sales per event.

COMPANY-WIDE EVENTS

Implemented 8 corporate seasonal store events across 4 brands. I worked closely with other departments to develop and execute, ensuring all materials arrived and plans were communicated to the teams. Additionally, I also partnered with store managers to brainstorm additional in-store events which brought in 59 percent more sales per event.

NEW STORE OPENINGS

Coordinated 15 new retail store marketing plans in 3 markets. Supported Grand Opening event attendance with digital footprint set-up, creative assets, event listings, influencer partners, on-site photography & store leadership communication.